The word "UNLABELED" in large white capital letters on a black background.

Content & Creative Direction + Strategic Partnership Support

WOMENS HEALTH

Social Storytelling Meets Medical Credibility

Unlabeled Creative led strategy, direction, and production for this cross-industry campaign—filming and editing a series that layered raw IVF storytelling with striking clinical visuals. By thoughtfully pairing the right voice with the right treatment space, we created content that felt personal but delivered real medical insight. With over 43K views, 21K+ unique accounts reached, and thousands of emotionally-driven interactions, the work positioned both brands as modern, trusted, and human—proving that in healthcare, nothing performs like the truth.

43,887 total views across content

21,459+ unique accounts reached

~47% of viewers were non-followers → massive organic discovery

2,050+ total interactions (likes, shares, comments, saves)

Over 4.5 days of total watch time → deep viewer attention

Hundreds of emotionally-driven DMs to all accounts→ personal storytelling impact

140+ public comments, many detailing personal IVF journeys, emotional reflections, and praise for the openness

Audience converted into patients, referrals, and long-form engagement

Unlabeled Creative led the narrative development, product integration, and on-set direction for this original content featuring Scottie Scheffler — representing GolfForever and shaping a story that feels grounded, human, and resonant.

In addition to creative oversight, Unlabeled Creative played a key role in shaping the brand’s presence by concepting Scottie’s surprise appearance alongside real GolfForever users whose stories embodied the product’s impact. From storyboarding and user sourcing to on-set execution, we ensured the GolfForever brand was integrated organically — creating viral moments, highlighting genuine transformation, and capturing Scottie’s authentic connection in a way that felt both cinematic and real.

Creative Direction + Strategic Partnership Support

Client
GolfForever

Air Date
Aug 2024

1.2M+ total views on PGA TOUR’s YouTube channel and partner platforms

Over 26K+ likes and 3.4K+ comments — overwhelmingly positive audience sentiment

Featured nationally before the FedEx St. Jude Championship — prime-time PGA exposure

Supported a 36% YoY increase in September orders

Over 162% spike in Android app downloads post-campaign

Clips went viral, were reposted by influencer and sports accounts, and sparked wide conversation

Network special touched on viral topics (fatherhood, longevity, peak performance, recovery) that resonated across audiences

Clips are still in circulation, used across digital platforms, email marketing, and social media

Thousands of emotionally-driven DMs and comments across platforms→ direct emotional and brand connection

Hundreds of new followers gained across GolfForever’s social channels.

Content continues to serve as evergreen brand storytelling, driving long-tail traffic, trust, and conversions

Man in a green shirt and white cap swinging a green golf club with text highlighting benefits like increased strength, flexibility, and protection for the lower back.

Graphic Design & Ad Creation

Man performing a pre-round warm-up exercise at dusk with a stick held behind his shoulders, labeled as effective for balanced rotation and optimal swing posture.
Golfer using resistance rope attached to golf cart, demonstrating warm-up and strength exercises, with text highlights on benefits like body activation and strength increase.
Official review card for GolfForever featuring a 5-star rating. Review by David C. praising improved physique, youthful feeling, and enhanced golf performance at age 56.
Man swinging a golf training device on a green field, wearing a cap and athletic attire. Text overlay reads "Give the gift of more golf."
Blurred image of a golfer walking on a golf course with text overlay saying "Give the gift of great golf."
Golfer swinging club with focus on shoulder mobility, thoracic flexibility, and balance, against cloudy sky background.
A hand holding a smartphone displaying the GolfForever app interface, with sections for "Today's Workout" and "Library". Text on the image highlights "The Golf Training App Scottie Scheffler Trusts" and mentions personalized daily workouts to improve golf skills.
Black and white photo of a person using exercise equipment for core training with text promoting core training and movement for balance and power.
Image showing fitness equipment including a 44.5-inch training bar, weighted balls, door anchor, training cords, rubber grips, and polymer carabineers. Each item is numbered with a key describing them.
Fitness resistance trainer with adjustable tension, featuring industrial-strength carabiners for anchoring, light and medium resistance cords, and marked coaching zones on the handle for hand positioning.
Person engaging in core training, holding resistance bands while sitting on an exercise ball, with text promoting core training benefits.

Content Creation

A fit woman in athletic wear stands outdoors with mountains in the background, smiling with arms crossed.
Silhouette of a golfer holding a club, with Golf Forever and PGA Tour logos, labeled as the official golf fitness system of the PGA Tour.
Two people in sports attire standing back-to-back outdoors with "GOLF FOREVER" text above.
A woman exercising outdoors using battle ropes, with a scenic background of mountains and a partly cloudy sky. She is wearing a black tank top and leggings.
Golfer kneeling beside golf equipment with Golf Forever and PGA Tour logos, text reads: 'Official Golf Fitness System of the PGA TOUR, Trusted by Tom Kim.'
Person smiling and using a swing training tool outdoors with mountains in the background and text reading 'Swing Train.'
An athletic woman in black workout attire performing lunges on a grass field with a mountain landscape in the background.
Woman exercising outdoors with battle ropes
Group of men on a golf course, one carrying a golf bag, others holding equipment, with a building in the background.
A man in a green shirt and white cap shakes hands with another man wearing a dark shirt and white cap on a golf course. A golf bag with equipment is visible, and several people are in the background, including one holding a video camera.
A group of people standing outdoors near a tent with "Golf Forever" logo, some wearing golf attire and caps, smiling and appearing to be enjoying a golf event or gathering.
People on a golf course, one carrying a TaylorMade golf bag, shaking hands, with golf carts in the background.
Two men on a golf course, one swinging a training device in front of the other, with spectators and golf equipment visible in the background.
Golfers using training equipment at a driving range, surrounded by camera crew filming the activity.
Athletes in white caps and green shirts using exercise bars outside.
Person wearing a cap holding a long baton-like object outdoors with a cloudy sky background.
Close-up of a woman's face partially reflected in a mirror, with focus on her eyes and lips.

Medical Aesthetics

Close-up portrait of a person with dark hair, bold eyebrows, and gold hoop earrings, with a neutral background.
A person holding a bottle labeled "Selfie 10% Glycolic Glow Glycolic Acid Rejuvenation" with colorful nails in focus.
Person with glowing skin, highlighted by purple lighting, framed by gloved hands, against a background of skincare or cosmetic boxes.
Aesthetic injector holding a syringe in blue gloves, with the focus on the instrument and a blurred background for depth.
Close-up of a person with a hand wearing black gloves, touching their cheek under bright pink lighting.
Smiling person in blue gloves holding a syringe
Close-up of a person's face being gently touched around the eye area by a gloved hand, illuminated in purple light.
Close-up of a person with blue gloves holding a syringe.
Product detail shot of LIFTIE-branded white adhesive strips laid out on a modern black background.
Aesthetic medicine photography by Jessica Levi featuring a Restylane Kysse syringe during a lip enhancement procedure.
Cosmetic injector’s gloved hand assessing a client’s lips with high-shine gloss, captured during an aesthetic evaluation.
Close-up of a woman's face in profile, highlighting her eye, eyelashes, eyebrow, nose, and lips against a gray background.
Detail shot of lip filler injection using Restylane Refyne, captured by Jessica Levi for a cosmetic clinic’s branding.
Reflection of a smiling woman with long eyelashes in a handheld mirror.
Cosmetic Injector with a pink heart "KYSSE ME" sticker near lips, holding syringe, wearing earrings.

Jessica Levi

Jessica Levi is a multidisciplinary brand strategist and creative director with deep roots in luxury events, medical aesthetics, and digital storytelling. She began her career producing and designing large-scale events for Shiraz Creative, working on high-profile productions like the Latin American Music Awards, the Telemundo After Party, and the Los Angeles Philharmonic, before continuing her work on fashion and beauty events including Miami Swim Week.

In 2018, she transitioned into a medical beauty–focused career, serving as Director of Marketing & PR for a multi-location plastic surgery group later acquired by DermCare. She went on to found Aesthetically Speaking, a merch brand for injectors, and played a key role in branding Liftie Aspirator, the world’s first patented aspiration safety accessory — taking it on tour to major industry conferences including AES, AMPSPA, and Aesthetic Next.

Jessica also led the full-scale brand development and influencer strategy for Selfie Aesthetic, helping grow the practice to over 10,000 patients. Her experience across aesthetics, innovation, and social-first brand building led to the creation of Unlabeled Creative — a strategy-first brand agency focused on helping longevity, wellness, and luxury brands build structured ecosystems that scale.

She has a deep passion for bringing beauty and simplicity to the medical and science community — ensuring the right providers have a platform, and that patients are empowered through accessible, high-integrity education.

Founder & Creative Director, Unlabeled Creative